Bill Pickett Rodeo celebrates the legacy of Black cowboys

Bill Pickett Rodeo celebrates the legacy of Black cowboys
(Photo credit Daerae Media)

Lil Nas X’s hit single “Old Town Road” introduced millennials to country music and R&B singer K Michelle considers herself a trailblazer in the genre as she is currently working on a country album. However, truth be told, African Americans have had ties to country music and the lifestyle therein much longer than many realize.

According to Smithsonianmag.com, Black cowboys accounted for up to 25 percent of workers in the range-cattle industry from the 1860s through the 1880s.  The Bill Pickett Rodeo is one of the few events that honors the rich history of the Black cowboy, dating back to the early 1800s.


“There were always Black cowboys,” says Bill Pickett Rodeo president and promoter Valeria Howard Cunningham. “Bill Pickett was one of the first recorded Black cowboys and he invented bulldogging — one of the most popular competitions in rodeos of all types all over the world. This year is an anniversary year for us and we’ll be visiting major cities like Denver, Oakland, Atlanta and Maryland and celebrating 35 years of Black cowboys. It’s entertainment for the entire family, and it offers the opportunity to see athleticism in both the cowboys and cowgirls and the animals.”

The Bill Pickett Rodeo has experienced sold-out shows throughout 2019 with Atlanta’s shows on Aug. 2 and Aug. 3 being the largest crowd yet. Cowboys from as far away as Oklahoma and as close as Covington gathered at the Georgia International Horse Park to compete in calf roping, bulldogging, bareback riding, ladies steer undercoating, junior and ladies barrel racing, and bull riding.


Bill Pickett Rodeo celebrates the legacy of Black cowboys
Bill Pickett clown (Photo Credit Dae Rae Media)

Howard-Cunningham says she is looking forward to the final show on Sept. 20 and Sept. 21 in Upper Marlboro, Maryland, where winners from the various rodeos throughout the year will compete for the final championship.

“Our rodeo is invitational, which means the competitors are invited to participate. You will see the winners from the various shows meet up in Maryland for the 2019 championship title,” says Howard-Cunningham.

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Dr. Christal Jordan-Jennings
Dr. Christal D. Jordan Jennings is a journalist and professional entertainment publicist with several years of experience in celebrity marketing and branding. Jordan worked in the corporate PR sector before relocating to Atlanta, GA and founding Enchanted Branding and Public Relations in 2008. The company specializes in public relations strategy, media training/consultation, and crisis communication in service of notable celebrity talent such as TLC’s Chilli, Roy Jones Jr.,Kenan Thompson, and more. Further, Jordan serves as a journalist. She serves as editor-in-chief for Lenox & Parker, Sr. Editor with with Rolling Out and Sr. Features writer with Collider, where she specializes in stories that emphasize the importance of empowering women. Jordan earned her Bachelor of Arts degree in Organizational Communications and her Master of Arts in Mass Communications from the University of Oklahoma. Most recently, Jordan started a YouTube channel pulling from her own experiences with celebrity endorsement and strategic relationships. The channel, entitled From Christal with Love XO, boasts over 27k subscribers and works to celebrate love and relationships from a progressive lens. She is also the host of Fox 5 Atlanta’s bi-weekly segment on celebrity relationships. After twenty years of notable stellar contributions in journalism, public relations and literature, Christal received an honorary doctoral degree in Literary Studies from TIUA in June 2024.
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