Derrell Spann, CEO of Grand Leyenda Organic Tequila, says study your craft

Photo ProvidedDerrell Spann is the president and CEO of Grand Leyenda Organic Tequila, the first ultra premium organic tequila. His company’s tequila is 100% certified organic as no chemicals or hormones are used to accelerate the tequila’s growth, and no pesticides are used. The company was founded by Jesus Santoyo, owner of Grand Leyenda Cantina.

Rolling out caught up with Spann to find out what it’s like being the president and CEO of an an organic tequila company.

What is your day-to-day routine like at work?  

My daily routine consists of working with vendor’s distributors, influencers, and more all in an effort to get exposure for the brand and our overall strategy for expansion into other markets.

What inspires you to show up at work every day?

Being a brand owner, one of the most rewarding things is to see my bottle in the store on the shelf and then being able to walk up to a customer and say thanks for ordering my brand.

Click here to continue.

Read more about:

Also read

Omarion focuses on self-help in book, 'Unbothered: The Power of Choosing Joy'
Nicki Minaj at the 2017 MTV Video Music Awards held at the Forum in Inglewood, USA on August 27, 2017
Chili's invites the Barbz out to celebrate Nicki Minaj's VMA performance
Catherine Adel West
Catherine Adel West discusses her book, 'The Two Lives of Sara'
Shaunna J
Shaunna J. Edwards and Alyson Richman discuss the novel 'The Thread Collectors'
Tasha Mccaskiel
CEO Tasha McCaskiel strives to get women employed in media
Kendra Allen
Kendra Allen takes readers into the past with her memoir 'Fruit Punch'

Watch this video

What's new

Karl-Anthony Towns has most unusual birthday gift for Jordyn Woods
Herschel Walker2
Herschel Walker grants 'rolling out' exclusive to address campaign attacks
What Taylor Hale said as 1st Black woman to win 'Big Brother' (video)