Derrell Spann, CEO of Grand Leyenda Organic Tequila, says study your craft

Photo ProvidedDerrell Spann is the president and CEO of Grand Leyenda Organic Tequila, the first ultra premium organic tequila. His company’s tequila is 100% certified organic as no chemicals or hormones are used to accelerate the tequila’s growth, and no pesticides are used. The company was founded by Jesus Santoyo, owner of Grand Leyenda Cantina.

Rolling out caught up with Spann to find out what it’s like being the president and CEO of an an organic tequila company.


What is your day-to-day routine like at work?  

My daily routine consists of working with vendor’s distributors, influencers, and more all in an effort to get exposure for the brand and our overall strategy for expansion into other markets.


What inspires you to show up at work every day?

Being a brand owner, one of the most rewarding things is to see my bottle in the store on the shelf and then being able to walk up to a customer and say thanks for ordering my brand.

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