E-40 treats the city of Atlanta to concert spanning 3 eras of hits

E-40 performing (Photo credit: Shutterstock / Sterling Munksgard)

The Underground Atlanta was once among the most high energy sources of nightlife in the city, boasting a variety of hot spots to revel in with eateries to quell liquor induced appetites. On Thursday, Oct. 10, the massive and historic landmark was on display in all its spendor, as the hip-hop Ambassador of the Bay Area, E-40, headlined an A3C Festival concert that drew fans, peers and pundits in one fell swoop.

While the drive and walk into Kenny’s Alley was void of unwanted and uncontrollable crowds, the atmosphere inside was something of a family reunion for northern California transplants — especially those who purchased same-day tickets.

“I just heard about it today,” said Eric Helm, a local real estate agent originally from San Francisco’s Fillmore District. “I literally bought my ticket six hours ago. If 40 is performing, there’s no debate for me. I’m there.”

Compton native and veteran radio promoter Maurice “Moetown” Lee, had similar sentiments. “It’s been a long time since I’ve seen Earl perform live,” he said. “I’m a fan tonight.”

Clad in all black and bearing close resemblance to E-40, Sick-Widit Records artist and hype man, Big Omeezy, did his part to warm up a crowd that was chomping at the bit to see the man of the hour. Seconds before the rap pioneer graced the stage, a dated recording of 2pac breathed even more life into the anxious crowd.

“E-40 is what I was when I was with Digital Undergound,” the recording played. “He is the Bay Area.”

Click here to read more.

N. Ali Early
N. Ali Early

Copy Editor

I like to describe myself as a pen pro. I believe everything begins with the pen. To no fault of its own, this generation has turned in its pen for a keyboard, but the concept remains the same: Write from the heart… Write from the start.



Subscribe to our mailing list

* indicates required

Join Our Newsletter

Get the latest news from Rolling Out.