What sets you apart from others in the beauty industry?
Marketing is a massive part of any brand, but I wanted to take it a step further by honestly advertising the products I offer. There are so many gimmicky origin names used to promote hair extensions — think Brazilian, Mink, Malaysian, etc., but I felt that it wasn’t necessary to embellish on an already stellar product. I also believe the customer experience should be tailored to the customer’s needs; some are experienced buyers, whereas a new wig and weave buyer may require an in-depth consultation to discover their needs to achieve their next look.
What is a common challenge in your industry and how did you overcome it?
A challenge that all businesses in my industry have endured is the challenge of “proving your worth.” The hair extensions industry has been riddled with poor quality hair advertised as high quality at “too good to be true” prices, so it creates a strong distrust with customers. With that comes the anxiety of trying a new brand. To overcome this, I implemented product education as an essential part of my brand because I strongly feel that one should know what kind of product they are investing in before making a purchase.
What advice do you have for aspiring beauty entrepreneurs?
Be transparent, be inclusive, be beautiful.
