How did you take what you learned in music and put that into marketing?
We did a lot of events and parties in New York and were able to attract a lot of influencers. Brands decided to come on during the process. We had the ability to connect and communicate with people. Absolut Vodka was the thing in the ’90s, and they wanted to get a piece of our event and essentially be associated with our audience. That kind of led us to start looking at other brands and other clients in terms of marketing.
How did you collaborate with Morgan Stanley?
Once we started getting into our 40s, we knew that we were successful in the entertainment game, but we knew that it would not last forever. We knew that we could not be those guys forever. We decided to transition to something else. What we have is a brand name. So, what we also have is a wealth of relationships and contacts that we built along the way. We decided to focus on the transition into the investment business. That happened eight years ago. Morgan Stanley has a division that focuses on global sports and entertainment. It was a perfect move at the perfect time.
