“When our cellar master, Michel Casavecchia, discovered the aged liquid at the Château de Cognac and explained how truly one of a kind it is, it was important to me to honor it by doing something that would celebrate its singularity,” Jay-Z said in a statement.
“Once that barrel is emptied, there’s no way the liquid can be recreated. The whole process behind the 1969 Anniversaire collection reminded me why I got involved in the spirits industry in the first place — to create something that will stand the test of time. It means a lot that we’re finally able to share the D’USSÉ 1969 Anniversaire Limited Edition with the rest of the world, and we’re proud to auction the first bottle in the collection with Sotheby’s to benefit the Shawn Carter Foundation.”
Jay-Z’s charity organization helps individuals facing economic hardships go to college. Proceeds will also support professional development and entrepreneurship workshops for college alumni.
The bidding for the elegant bottle begins at 9 a.m. on March 1 at Sotheby’s Finest & Rarest Spirits auction and the winner will be announced on March 13. The remaining bottles will go on sale in select cities in May.
