Rolling Out

Lindsay Guion, CEO of Guion Partners Inc., gives tips on building a star

Lindsay Guion, CEO of Guion Partners Inc., gives tips on building a star
Photo courtesy of Sony Orchard

Lindsay Guion is chairman and CEO of Guion Partners, Inc., and a personal manager who represents the best interests of high-profile clients. Guion joined rolling out to discuss life as a CEO and his ongoing expansion into the space of lifestyle, including entertainment, sports, media, real estate, apparel and more. 

How does a manager feel when an artist is offered the opportunity to be on a platform that will draw a lot of attention?

It’s about branding now. We need many platforms to brand our clients. Whether it’s a Verzuz, interviews, social media, cross-marketing, we need to do that in the space today. Unlike before, pre-pandemic, we were selling records. Now I believe it’s more about the publishing [and] the brand. We need to make certain we get the image across to as many platforms as possible. 

What level should an artist be at when they seek your services?

A lot of times,  managers don’t have time to work with every artist that approaches them. An artist should start getting their platform started before coming to a manager, in my opinion. You are going to start paying the manager a percentage before anything happens. 

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