When you imagined women wearing your line, which market were you trying to target?
Well, the whole athleisure thing is a new trend. So when I had my idea of creating this line, and for it being versatile, not only for the gym, that whole trend was coming into effect. So it was just like perfect timing. I was the one with my girls wearing [the] sporty, sexy swag [gear]. So it wasn’t like, “I’m only limited to wear this to the gym. I’m only limited to wear this to the mall.” It’s just like, “OK, I want to just throw something on. I still want to look cute. I don’t want to be doing too much.” So it’s just perfect.
How involved are you in the creative process?
I’m very involved. It starts off with my sketches. From there, I discuss all the details that I want with a pattern maker. She creates the tech packs. We discuss all the details of the tech pack, and then I send those to the manufacturers that I’m working with. From there they create the different samples and then I finalize. From the fabrics, [minor] details, the stitching, the colors, it’s all me.
In addition to being the creator and a designer, you’re a model as well, correct?
Yeah, I model my brand. I’ve been told that I’m the perfect image for my brand, because I really live this lifestyle. I’m a fitness girl. So who else better to represent the brand?
