Not only is Kevin Durant the face of the Brooklyn Nets, but he’s now also the face of another big company.
Durant’s company Thirty Five Ventures signed a deal with Coinbase, which will make him the face of the company, promoting the project across his business platforms.
Durant spread the news on Twitter.
— Kevin Durant (@KDTrey5) December 15, 2021
Coinbase will join Durant’s sports website “Boardroom” to promote digital ads and sponsored crypto content. On the other side, Durant will work with the cryptocurrency company to expand the awareness of NFTs using Coinbase as their main platform to do so. The company will release NFT drops and educate others on the digital crypto world.
Durant’s company originally invested in Coinbase in 2017, and since then the two companies have continued to build a strong relationship.
Rich Kleiman, Durant’s manager, spoke about the partnership between the two companies.
“To think that four years later they have invested in our platform, invested in Kevin, invested in our foundation, I think it’s what all good partnerships in the future look like for us,” Kleiman said in a statement on Boardroom’s website.