Years ago, I wrote a piece for PR Newswire about how companies and brands can support the continued visibility and need for Black History Month. I think my words still ring true during our time of renewed racial reckoning:
“Black history and culture are very unique and pervasive as seen throughout the fabric of this country, from hot topics to industries including technology, science, mathematics, literature, arts, entertainment, fashion, sports, architecture, design and innovation … The spotlight in February encourages continued dialogue and elevation of Black history and culture. It represents the springboard effect that is felt by some of the world’s most influential, multifaceted, multigenerational trendsetters … When brands celebrate Black culture, they educate, bring awareness to, and improve the lives of their total consumer base.”
What was established as a weeklong celebration evolved into the whole month marking a time where we can learn more about who Black people are and what Black culture, innovation, activism and creativity mean to the world. The assignment, should you choose to accept it, is to take the opportunity to do the study and bring another along on the learning journey. The Flores lawsuit is a real-time moment in Black history reminding us how those who came before and wanted to make a better future for us often had to sacrifice their careers and well-being. That’s history we should not soon forget.
