“New Orleans has a special place in my heart,” 50 said via statement. “It’s a city that exudes creativity and soul, and it’s an honor to partner with an organization like the New Orleans Saints that embodies those same values. Together, we aim to create unforgettable moments and experiences for the city and its fans.”

According to Matt Webb, vice president of Corporate Partnerships for the Saints, the organization believes this partnership with is the right fit for a better game experience for the “Who Dat” nation.


“We are truly excited to partner with Sire Spirits,” Webb said. “This collaboration represents a perfect blend of the energy and enthusiasm both the New Orleans Saints and Sire Spirits bring to the table. We believe this partnership will further enhance the game-day experience for our fans both inside and outside of the Caesars Superdome.”

This new partnership with the Saints isn’t 50’s first inside the NFL as he’s also aligned with both the Houston Texans and the Washington Commanders. Furthermore, he’s also been able to collaborate with NBA franchises such as the Houston Rockets, Indiana Pacers, Minnesota Timberwolves, and the Sacramento Kings.


As we said before … the hits (and deals) just keep on coming.