Rapper Lady London recently teamed up with the Procter & Gamble brand, Mielle Organics, for a unique collaboration.
The partnership debuted the release of her new song “Sleek,” at ONE Musicfest.
@ladylondon [schooling] youuu on how to say @MielleOrganics the right way! 💁🏾♀️ I hope y’all paying close attention! 🗣”MY-ELLE” … is all that I use. 💅🏽 🎶I like my baby hair sleek, on fleek, all neat! This product is ALL ME !🎶
♬ Mielle x Sleek by Lady London – MielleOrganics
In a classroom setting, Lady London took the opportunity to educate those who attended on the correct pronunciation of Mielle. Emphasizing the importance of one’s name, London encouraged individuals to correct others every time.
London skillfully used her lyrical prowess to shine a light on Mielle’s Pomegranate and Honey Collection, showcasing the ability to style hair without causing damage. The track inspired by the brand’s commitment to natural, healthy hair care, is committed to celebrating and empowering women of all backgrounds.
Established in 2014 by CEO and founder Monique Rodriguez, Mielle has rapidly become the leading brand for textured hair, with a focus on the needs of the multicultural consumer.
Mielle’s latest brand campaign, “From One Queen to Another,” promotes a sisterhood in the realm of beauty, where women share their beauty expertise without gatekeeping. Crafted by the esteemed Queen of Hair Monique Rodriguez, the campaign encourages Mielle Mavens to uplift and support one another, as well as share their favorite Mielle products.
This sleek track serves as yet another example of queens empowering and assisting fellow queens.
