In 2024, the beauty landscape is poised to become a vibrant playground of creativity, with seven standout makeup trends promising to infuse a unique twist into your style. These trends, endorsed by popular cosmetic brands and showcased in TikTok tutorials, are all centered around self-expression and individuality.
Firstly, colorful mascara is staging a comeback. Brands like NYX and Urban Decay offer a spectrum of shades, from electric blue to vibrant purple, to add color to any look.
@itskaijasmine I’ve been so scared of color latetly. Or anything that makes me feel bold. I used to love being bold and rising to the challenge, but now I feel the need to constantly play it safe. That’s something I’m actively working on ✨🤍 #bluemascara #ysllashclash #blackgirlmakeup
♬ On My Mama (Official Sound) – Victoria Monét
Next, fun-shaped eyeliner is all the rage. This trend is about enjoying yourself with your makeup, whether heart-shaped or star-shaped. Brands like Stila and Kat Von D lead the way with precision-tip eyeliners.
@academic_mua Star Graphic liner ⭐️ this look was so fun to do and i got so many compliments on my freehand skills Inspo: @britney 💄 #dopaminemakeup #graphiclinertutorial #graphicliner #blackgirlmakeup #mixedgirlmakeup #graphiceyelinertutorial #blasian
The third trend, the ‘glass skin, barely there look,’ is about achieving a flawless, dewy complexion. Brands like Glossier and Fenty Beauty offer products that impart a luminous, almost translucent finish to your skin.
@ohajiiii How to get glass-skin skincare skincareroutine glassskin dryskin skincareblackgirl
Bleached eyebrows, the fourth trend, represent a bold move that can utterly transform your face. Anastasia Beverly Hills has a range of products to help you achieve this look. You only need concealer, powder, and a precision brush to clean them up, as demonstrated in the tutorial below.
@makeupbyssummer omg 😭😭 definitely something to get used to #blondebrows #blackgirl #fyp #makeup
Ombré vampire lips are in vogue. This trend involves creating a gradient effect on your lips, typically with a darker color on the outside. MAC and NARS boast a wide range of lipsticks and lip eyeliners that can assist you in achieving this look.
@rettalove Res Ombre Lip Tutorial 💋 #redombreliptutorial #liplinertutorialblackgirl #redlip #blackgirlmagic #blackgirlmakeuptutorial #fypシ
The sixth trend, dainty false eyelashes, adds glamour to your appearance. Brands like Ardell and Huda Beauty offer various styles to suit your preferences. Say goodbye to heavy, extra-long eyelashes and try a slightly more natural look.The sixth trend, dainty false eyelashes, adds glamour to your appearance. Brands like Ardell and Huda Beauty offer various styles to suit your preferences. Say goodbye to heavy, extra-long eyelashes and try a slightly more natural look.
@malikaxm For girls who like natural looking lashes 10/10 #wetsetlashes #lashextensions #blackgirltiktok
Finally, frosted eyelids are making a comeback. This trend, popular in the ’90s, resurfaces with brands like Too Faced and Urban Decay, offering a range of pale eyeshadows.
@sarahbebelle icy girl season 🩶 #sarahbebelle #makeuptutorial #wintermakeup #frostyeyemakeup
These trends are about looking good, expressing your personality, and having fun with your makeup. Try them, discover which suits you best, and let us know in the comments.