Zendaya’s Instagram exodus: The new year social media mystery unfolds

Zendaya has unfollowed everyone on Instagram.

The Dune actor has kicked off 2024 with a social media cleanup; she unfollowed everyone on the site, including colleagues, friends and even her boyfriend Tom Holland.

She has yet to explain the reason for the move, which came at the beginning of the New Year.

The Spider-Man actress hasn’t been too active on social media in recent months, with her X account not seeing a new post since September.

Earlier this week, she shared a poster for her new movie Challengers on Instagram, along with a brief message for her fans.

“Challengers, April 26th. Wishing you all the most beautiful new year,” she wrote. Before that, it’s been over three months since she shared a proper post on her page.

At the time, she showed fans a photo shoot of her in a plunging polka dot bodysuit, complete with flowers made from recycled bottles.

Meanwhile, Zendaya has recently been forced to deny she and Holland are engaged.

The Greatest Showman star has been dating her co-star for three years now, and fans speculated that the couple might have taken their relationship to the next level when she appeared to be wearing an engagement ring.

“I can’t post anything, you guys,” she clarified in a since-deleted post on her Instagram Story last month. “I posted it for my hat. Like not for the ring on my right hand, you guys, seriously. You think that’s how I would drop the news? You think, like, what!”

She had captioned the original picture with a prominent ring on display with, “Let me just put the full body back so y’all can relax lmao.”

Holland has admitted he is “lucky” to have found a partner who works in the same industry because they can talk about their respective experiences with mutual understanding.

“I’m lucky that I have someone like Zendaya in my life,” he said on the “SmartLess” podcast. “It’s interesting being in a romantic relationship with someone who is in the same boat as you. You can share your experiences and all that sort of stuff — and that’s worth its weight in gold.”