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Netflix warns generative AI could impact business

The streaming giant is worried about AI exposing the company to intellectual property claims
Netflix (Photo credit: Bang Media)

Netflix fears a rise in the use of generative artificial intelligence by its competitors will “adversely” impact its business.

While it is still early days for the technology that can produce content such as audio, text, code, video, images and other data, the streaming giant is already concerned with its impact on the industry.

“New technological developments, including the development and use of generative artificial intelligence, are rapidly evolving. If our competitors gain an advantage by using such technologies, our ability to compete effectively and our results of operations could be adversely impacted,” Netflix said in its annual report for the US Securities and Exchange Commission (SEC).

“In addition, the use or adoption of new and emerging technologies may increase our exposure to intellectual property claims, and the availability of copyright and other intellectual property protection for AI-generated material is uncertain,” it also warned.

Meanwhile, Netflix has removed the COVID-19 pandemic from its risk report. It comes after Netflix was criticized for listing a role as a product manager in the company’s machine-learning department amid the Hollywood writers’ strike — although the job has nothing to do with generative AI.

Both writers and actors walked out last year and joined picket lines over concerns about the potential impact of AI on their jobs.

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