Shannon Sharpe is having a moment, and he knows it.
In an era where attention spans have been limited to 30-second reels or in the rare instances of hours-long live streams, Sharpe has built a niche audience of over two and a half million subscribers on his “Club Shay Shay” YouTube channel.
On the “Club Shay Shay” podcast, there are no gimmicks, only a conversation. Thanks to the extensive connections Sharpe has made during his Hall of Fame football career and 20-year media career, his guest list has been second to none. The episode that separated him from the pack, however, was when he started 2024 with a Katt Williams interview. The two-hour, 46-minute sitdown garnered over 57 million views. Just a segment of Williams discussing Wanda Smith received over a million separate views. The segment of him talking about Dave Chappelle walking away from $50 million had over two million views. He also had over a million views in eight more segments discussing various comedians, trending topics and long-standing rumors including if he helped the Migos in times of financial need.
His Mo’Nique episode, published on Feb. 7, reached over a million views in less than seven hours.
Beyond his success as a talent in media, Sharpe has made it a point to emphasize ownership. At the beginning of every “Club Shay Shay” episode, he clarifies he is the sole proprietor of the company. That same night, his spirits company, Le Portier Cognac, partnered with Fathead, Interstate 15 Sports and Entertainment and the International Football Alliance hosted a Super Bowl kickoff party in Las Vegas.
At the event, Sharpe stopped by rolling out to discuss his latest success.
You talk about it often, but what does it mean to you being from a small town in Georgia to become one of the hottest personalities smoking in media?
Well, I’m humbled by the support, love and appreciation that my supporters and my fans have given me over the last six months. They’ve supported me from the time I came on television in 2004, from CBS to Fox and now at ESPN, and doing my own thing with “Club Shay Shay” and “Nightcap.”
So I’m humbled. I’m honored. I really appreciate it, and none of this is possible without the support.
Who are your three dream guests who are alive right now?
Whew. I [have] some ideas, and they’re going to try and go out and get them before me, but probably Jay-Z, LeBron and Michael Jordan.
