Knowledge Beckom, a dynamic figure in the entertainment industry, has carved a unique niche with his multifaceted career, notably working alongside the renowned comedian and actor Lil Rel Howery. This collaboration has not only enriched his professional journey but it has also honed his skills across various facets of entertainment. Beckom’s latest venture, “Jokes Beats x Culture,” epitomizes his commitment to blending humor, music, and cultural commentary into a cohesive and impactful experience. The endeavor reflects his deep-rooted passion for exploring the intersections of entertainment and showcasing his ability to innovate and influence the cultural landscape. Rolling out spoke with Beckom about his career, working with Lil Rel Howery and what people can expect from “Jokes Beats x Culture.”
Reflecting on your entry into the entertainment industry, what inspired you to embark on this career path?
Initially, I was drawn to the vibrant energy of being a participant — enjoying social outings, events, and curating experiences. I’ve always been proactive in shaping my life and helping others do the same, whether through events or travel.
How have you navigated the challenges within the entertainment industry to build a successful career?
Remaining true to my vision, I approach challenges as learning opportunities rather than setbacks. By viewing setbacks as part of a journey, I’ve gleaned invaluable business lessons that have strengthened my career trajectory.
Lil Rel Howery’s career has seen remarkable growth. How have you contributed to his journey, and what do you believe are the essential elements for sustaining success in entertainment?
I’ve provided support and mentorship, helping to nurture Lil Rel’s vision and confidence as he climbed the ladder of success. By transitioning him from an artist to a well-rounded entity and business, we’ve laid the foundation for sustained growth.
As the entertainment landscape evolves, especially with digital media’s rise, how do you ensure your clients remain influential and relevant?
By aligning content with their brand, investing in content creation, and forming strategic partnerships, we ensure our clients stay relevant in a rapidly evolving industry.
What motivated you to create Jokes Beats x Culture, and what unique experiences does it offer attendees?
Jokes Beats x Culture embodies my 25 years of diverse entertainment experience. It’s more than just events — it’s a multifaceted brand encompassing live shows, podcasts, merchandise, and venues. Our live shows provide attendees with a euphoric experience filled with music, dance, and laughter.
For first-timers at “Jokes Beats x Culture,” what should they anticipate and what is the take away you hope they leave with?
First-timers can expect a night filled with good vibes and unforgettable experiences. Our goal is to leave attendees eagerly anticipating the next event, appreciating the effort put into creating memorable moments.
Where do you see the entertainment industry heading, and how do you plan to adapt or influence future trends?
‘Jokes Beats x Culture’ is at the forefront of this evolving landscape, offering innovative, multifaceted experiences that resonate with modern audiences. We’ll continue to explore new avenues for providing unique experiences and staying ahead of industry trends.
What advice would you offer to aspiring professionals in the entertainment industry, based on your experiences and achievements?
Believe in your vision, prioritize partnerships, and focus on giving back early on. Understanding your audience, leveraging technology, and surrounding yourself with top talent is crucial for long-term success in this dynamic industry.
“Jokes Beats and Culture” will premier at The DuSable Museum on March 23, 2024.
