Wally “Famous” Amos, the beloved founder of the Famous Amos cookie brand, died on Aug. 12 at the age of 88 due to complications from dementia.
Wally Amos was a pioneer in the baking industry. Known for their rich flavor and unique texture, Famous Amos Cookies have delighted generations of cookie lovers.
His children, Shawn and Sarah Amos, shared the news of his death, reflecting on their father’s remarkable life and contributions to the culinary world. Amos’ passion for baking and his entrepreneurial spirit made him a household name, and his legacy will continue to inspire future generations.
A pioneer in the cookie industry
Wally Amos was not just a cookie maker; he was a trailblazer in Black entrepreneurship. In 1975, he secured a $25,000 loan from friends in Hollywood to launch Famous Amos, a brand that would become synonymous with high-quality cookies.
Starting with a single store in Los Angeles, Famous Amos quickly gained popularity. By the end of its first year, the brand had sold 300,000 cookies. By 1981, it had grown into a $12 million company, with cookies available in stores nationwide. In today’s economy, that figure would be equivalent to around $42 million.
Amos famously adapted his aunt’s chocolate chip cookie recipe, emphasizing real ingredients and a handmade essence, even as his business expanded rapidly.
The legacy of Wally Amos
Despite his initial success, Wally Amos faced challenges in the late 1980s. By 1988, he sold his remaining equity in Famous Amos to the Shansby Group for $3 million, marking a significant turning point in his career.
Wally Amos leaves behind a legacy of innovation and inspiration in the culinary world. His journey from a small cookie shop to a national brand is a testament to the power of perseverance and creativity.
