Cynthia ‘Cynt’ Marshall, a pioneering figure in the sports industry, has announced her retirement as the chief executive officer of the Dallas Mavericks, effective Dec. 1, 2024. Her tenure has been marked by significant achievements and a commitment to fostering an inclusive workplace.
A historic appointment
In 2018, Marshall made history by becoming the first Black woman to lead an NBA franchise. Her appointment was a groundbreaking moment not only for the Mavericks but also for the entire sports industry, which has historically lacked diversity in leadership roles. The announcement of her retirement was made on Oct. 8, 2024, through the Mavericks’ official channels.
Marshall’s impact on the Mavericks
Mark Cuban, the Mavericks’ minority owner, praised Marshall’s leadership, calling his decision to hire her one of the smartest he’s made. Cuban initially hired Marshall when the franchise was facing serious challenges, including allegations of a toxic work environment and sexual harassment.
Transforming a troubled culture
Upon her arrival, Marshall confronted a difficult reality. She described her initial experience as walking into a “bad culture” where women and people of color were not valued. Marshall’s commitment to change was evident as she worked tirelessly to address issues of racism and sexism within the organization. Her leadership style emphasized respect, equity and inclusion, which were critical in reshaping the Mavericks’ workplace culture.
Achievements in diversity and inclusion
Under Marshall’s guidance, the Mavericks made substantial strides in diversity. She focused on promoting from within while also recruiting diverse talent from outside the organization. This approach not only improved the workplace environment but also positioned the Mavericks as a role model for other businesses in the sports industry and beyond.
Marshall’s efforts have garnered national attention, highlighting the importance of equity in professional sports. The Mavericks organization commended her for her dedication to creating a more equitable workplace, which has set a standard for others to follow.
Consulting role post-retirement
Even after her retirement, Marshall will continue to contribute to the Mavericks as a consultant through 2025. This role will allow her to share her insights and experiences, ensuring that the progress made during her tenure continues to thrive.
A legacy of empowerment
Marshall’s legacy extends beyond her role as CEO; she has become a symbol of empowerment for women and people of color in sports and business. Her journey from a retired businesswoman to a transformative leader in the NBA serves as an inspiration for many aspiring professionals.
As the Mavericks prepare for a new chapter, Marshall’s influence will undoubtedly be felt for years to come. Her commitment to diversity and inclusion has not only changed the Mavericks but has also set a precedent for how organizations can evolve to become more equitable.
Marshall’s retirement marks the end of an era for the Dallas Mavericks, but her impact will resonate long after she steps down. As the first Black woman CEO of an NBA franchise, her contributions to the organization and the broader sports community will be remembered as a significant milestone in the ongoing fight for equality and representation in all sectors.