As retailers nationwide announce record seasonal openings, the 6.4 percent unemployment rate for Black workers — double that of their white counterparts — reveals an ongoing hiring challenge. Here’s how to navigate the seasonal job market strategically.
The real holiday numbers
Data from the U.S. Census in 2018 exposed a troubling pattern: while Black employees make up 12 percent of retail workers, they remain concentrated in entry-level positions. Meanwhile, supervisory roles — which offer higher pay and valuable management experience — show significantly less representation.
Playing the long game
Smart job seekers know seasonal work can lead to permanent positions and management tracks. The key is targeting companies already showing real commitment to diversity, not just seasonal inclusivity. Research potential employers through sites like DiversityInc, which track companies’ promotion rates and leadership demographics.
Positioning yourself strategically
Success requires more than just submitting applications. Consider these proven approaches:
- Target growth companies: Focus on retailers expanding into diverse neighborhoods or those with documented promotion tracks for seasonal workers
- Highlight relevant experience: Showcase customer service skills, multi-tasking abilities and previous retail or seasonal work success
- Use professional networks: Connect with industry groups like the National Black MBA Association and Black Retail Action Group
- Apply early and often: Submit applications as soon as positions open, particularly for management-track seasonal roles
- Document everything: Keep detailed records of applications, interviews and work experiences to track your progress and protect your interests
Beyond the seasonal badge
While temporary positions offer immediate income, they also provide opportunities to demonstrate leadership potential. Look for roles that offer training programs or pathways to permanent positions.
Remember that seasonal work isn’t just about retail. Consider opportunities in logistics, customer service and operations — areas where companies often promote from within.
The holiday hiring season brings challenges, but it also offers chances to get a foot in the door at major companies. By approaching the search strategically and staying focused on long-term career goals, you can turn a seasonal position into a stepping stone for professional growth.
