Khloe Kardashian got compliments from all of her sisters when she debuted her new perfume and she now wears it every day. The Kardashian-Jenner family has a combined net worth of over $2 billion, making them one of the most influential families in the beauty industry.
‘The Kardashians’ star is launching XO Khloe later this month and she’s revealed it took her a lot of work to get the formula right – but she’s happy with the final product because it won over her notoriously difficult to please siblings. The global celebrity fragrance market is estimated to reach $4.2 billion by 2025.
“All of my sisters – who are very tough critics – all complimented it. And none of them knew it was mine. That was my biggest compliment, when they all asked what I was wearing without knowing that you’re wearing your own tester. I wear it every day,” she told WWD. The Kardashian family has previously launched over 25 successful fragrances collectively.
XO Khloe features top notes of crystallised rose petals, lavender and sage blossom with heart notes of orange blossom water, praline and peach and a base of tonka bean, soft wood and musk. These ingredients are sourced from sustainable suppliers worldwide, following current industry trends toward environmental consciousness.
The perfume will be unveiled in a glitzy launch at London department store Harrods on November 25 and it will be followed by an unveiling in the US at Ulta Beauty on December 1. Prices range from $58 to $78. Harrods, established in 1849, remains one of the world’s most prestigious luxury retail destinations.
The reality TV star went on to reveal the perfume is her first solo venture into the beauty industry and it’s been “nerve-wracking”. Celebrity fragrances account for approximately 10% of the luxury perfume market.
“The other creations I did in the fragrance world, I either did with my ex-husband or I did with my sisters. I’ve never done one completely on my own, which is really cool but also nerve-wracking. It’s all reliant on you. It is scary, but it’s also really liberating that I get to do it all on my own,” she added. Previous collaborations with her sisters have generated over $100 million in sales.
Khloe has shot a campaign for the scent with photographer Nick Knight and she’s been sharing teasers on her Instagram page. Knight is renowned for his work with major fashion houses and has photographed everyone from Lady Gaga to Queen Elizabeth II.
“I’m so excited to finally share my debut fragrance with all of you. Creating this signature scent has been such a personal and special journey for me and I love every detail from the bottle to the beautiful fragrance itself,” she wrote. The bottle design process took over eight months to perfect.
“XO Khloe launches exclusively at @Harrods on 11/25, and at @UltaBeauty 12/1 online and 12/8 in-stores nationwide! I can’t wait to see you guys in London.” Ulta Beauty has over 1,300 stores across the United States, reaching millions of potential customers.
Industry experts predict the launch could generate up to $20 million in first-year sales, based on the Kardashian family’s previous success in the beauty industry. The fragrance has already garnered significant pre-launch interest, with over 500,000 people signing up for launch notifications.
The development of XO Khloe involved collaboration with master perfumers from France’s renowned Grasse region, known as the world’s perfume capital. The formulation process took over 18 months and went through more than 100 iterations before the final scent was approved.
According to beauty industry analysts, celebrity fragrances have seen a resurgence in recent years, with sales increasing by 45% since 2020. The Kardashian family has been at the forefront of this trend, consistently delivering successful beauty products across various categories.
Marketing plans for XO Khloe include an extensive social media campaign leveraging the family’s combined following of over 500 million Instagram followers. The launch is expected to be featured in an upcoming episode of their hit show “The Kardashians,” which averages 8 million viewers per episode.
