Mielle Organics, a beloved brand in the hair care industry, has recently been at the center of controversy. CEO and founder Monique Rodriguez has come forward to address damaging rumors about her products, specifically allegations that they cause hair loss. Rodriguez revealed that a competitor allegedly paid an influencer to spread false information about her brand, sparking a heated discussion on social media.
The controversy unfolds
The controversy began in September when several Black women on TikTok claimed that Mielle Organics’ Rosemary Mint Oil was responsible for hair loss and damage. These accusations prompted Rodriguez to investigate the source of the claims. In a recent Instagram video, she disclosed that her team discovered a digital creator was behind the misinformation, motivated by financial gain from promoting a competitor’s products.
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“Yes, this creator was earning a commission to promote a competitor’s product while spreading misinformation about our products for their own personal gain,” Rodriguez stated in her video. She expressed disappointment in the situation, emphasizing that some individuals involved in the discussions seemed to have ulterior motives.
Rodriguez’s commitment to transparency
Initially, Rodriguez attempted to address the issue privately, respecting her supporters and the community. However, she felt compelled to be transparent about the situation as it escalated. In her video, she reassured her audience that Mielle Organics products are safe, based on consistent formulas and processes that have been trusted by millions of customers.
“I just want to reassure you guys that our products are safe. They are based on consistent formulas, sourcing, and processes. And they are used and loved by millions of satisfied customers every day without a problem,” Rodriguez affirmed.
Social media reactions
The response on social media has been mixed, with users sharing their experiences with Mielle Organics products. Some expressed their support for Rodriguez, while others shared their personal struggles with hair loss.
@atlantaskindoctor: “I love her. But sadly I experienced major hair loss as well 😞”
@nica_blalock: “Not a rumor!! I’m a real unpaid person who purchased MIELLE products. My hair was so full and now it’s not🤷🏽♀️”
@askauntiejillian: “You can’t pay an entire comment section with these bad reviews. 😩”
@thekiraoliver: “Let me find out this is what inspired Tyler Perry’s Beauty in Black.”
@rikki_so_lovely: “*Me oiling my scalp with Rosemary Mint oil as I scroll through the comments* Can’t relate! 🤷🏾♀️”
@yayamhmpizza: “Nah cause after I stopped using her products my hair isn’t falling out as much anymore.”
Previous statements from Rodriguez
Back in September, Rodriguez addressed the backlash by encouraging consumers to review the labels of Mielle Organics products. She emphasized the brand’s commitment to using healthy ingredients and maintaining effective formulas.
Concerns about the brand intensified after its partnership with Proctor and Gamble was announced in January 2023. Many consumers worried that this collaboration would alter the formulas of their favorite products. However, Rodriguez expressed excitement about the potential opportunities this partnership could create for future generations.
“For me, I honor those who have come before me and broken glass ceilings so I can come and shatter glass ceilings. I am creating and paving a way for those who are coming behind me to do not what I have done, but probably even better,” she shared in an interview with Essence.
The ongoing situation surrounding Mielle Organics highlights the challenges that Black-owned businesses face in the beauty industry. As Rodriguez continues to advocate for her brand and its loyal customers, it is essential for consumers to remain informed and discerning about the products they choose. Mielle Organics has built a reputation for quality and safety, and Rodriguez’s commitment to transparency and integrity is a testament to her leadership in the industry.
