NBA star Kevin Durant backed friend Drake on Instagram, highlighting the rapper’s 2015 track “30 for 30 Freestyle” amid Drake’s legal dispute with Universal Music Group.
Drake filed petitions against UMG, alleging manipulation of streaming numbers for Kendrick Lamar’s “Not Like Us” diss track. His legal team claims UMG orchestrated a campaign to artificially boost the song’s popularity.
Durant’s support follows Drake’s mention of him in “No Face,” where he raps “KD just text, ‘What the f—- are we waitin’ on?'” Their friendship extends to NBA games, with Drake recently attending Phoenix Suns vs. Toronto Raptors to support Durant.
The legal filing states “UMG did not rely on chance, or even ordinary business practices. It instead launched a campaign to manipulate and saturate the streaming services and airwaves.”
Court documents indicate Drake seeks investigation into alleged streaming manipulation tactics. Industry analysts note potential precedent-setting implications for artist-label relations.
Durant’s social media engagement signals continued support during Drake’s industry challenges. Their relationship exemplifies enduring connections between sports and entertainment figures.
Drake’s presence at NBA games, particularly supporting Durant’s teams, demonstrates their maintained friendship. The rapper frequently appears courtside during key matchups.
Music industry observers await UMG’s response to Drake’s allegations. The case highlights streaming era complexities in music promotion and chart performance.
Durant’s public backing adds visibility to Drake’s legal battle. Their mutual support spans years of career milestones and challenges.
The friendship continues influencing both sports and music culture. Durant’s Instagram activity suggests unwavering loyalty during Drake’s industry disputes.
Entertainment lawyers note the case’s potential impact on streaming measurement practices. Drake’s allegations could affect industry standard procedures.
Their cross-industry alliance represents evolving entertainment landscape dynamics. Both maintain cultural influence while supporting each other’s professional endeavors.
Fan response indicates strong interest in the duo’s friendship development. Social media engagement shows sustained public investment in their relationship.
Industry watchers anticipate further developments in Drake’s legal action. The case’s outcome could affect future artist-label streaming disputes.
