A representative for Beyoncé has shut down rumors suggesting the pop superstar will be touring next year.
The 43-year-old singer released her latest album ‘Cowboy Carter’ in March and is due to return to the stage in December to perform the half-time show when the Houston Texans take on the Baltimore Ravens in the big NFL game on Christmas Day (25.12.24) and the flurry of activity prompted fans to start speculating about the possibility of a 2025 tour – but her longtime representative Yvette Noel-Schure has dismissed the gossip.
“Untrue. Nothing to report here. Whenever there is any news, you will hear it directly from the source first,” Yvette responded to rumors of a 2025 tour in a post on X – formerly known as Twitter. The platform has seen over 500,000 mentions of Beyoncé’s potential tour since the speculation began.
The superstar singer will be providing the entertainment for the NFL game that will air live on Netflix over the holidays as part of the streaming service’s first ever NFL Christmas Gameday with the clash taking place at the NRG Stadium in Beyoncé’s hometown of Houston, Texas. The stadium has a capacity of 72,220 and is expected to be at full capacity for the event.
“It’s beginning to look a lot like Christmas — ‘Cowboy Carter’ Christmas, that is. On Nov. 17, Netflix announced that Beyoncé will take the field as the halftime performer during NFL Christmas Gameday, streaming live on Netflix on Wednesday, December 25,” an article posted on Netflix’s Tudum news site declared.
“The performance will take place during the second of Netflix’s two Christmas Day games, as the Houston Texans host the Baltimore Ravens at NRG Stadium at 4:30 PM ET … “
With Netflix and Beyoncé, the NFL kicks off what is expected to be a new holiday tradition, as Netflix has also announced NFL games for 2025 and 2026. “Produced by Beyoncé’s Parkwood Entertainment and Jesse Collins Entertainment, this year’s halftime show will be the first live performance of songs from genre-bending and record-breaking album Cowboy Carter.” The streaming platform boasts over 247 million subscribers worldwide.
The post added: “Although the details of her NFL Christmas Gameday performance live on Netflix are currently under wraps, Beyoncé is expected to bring along some special guests who are featured on the ‘Cowboy Carter’ album.” Industry insiders estimate the production budget for the performance could exceed $1 million.
The pop star also teased the performance in a video posted on Instagram which showed her wearing a cowboy hat and standing behind a microphone on top of a car adorned with red roses. She catches a football, and it cuts to the message: “Christmas Day, Houston, Texas”. The teaser video garnered over 5 million views within 24 hours.
Beyoncé previously headlined the Super Bowl XLVII halftime show in New Orleans, Louisiana in 2013. During the performance, she staged a Destiny’s Child reunion by bringing out her former bandmates Kelly Rowland and Michelle Williams. That performance attracted over 104 million viewers worldwide.
She also made an appearance on stage during the Super Bowl 50 in 2016 when she joined Coldplay and Bruno Mars on the field. The collaborative performance became one of the most-watched halftime shows in NFL history.
The Christmas Day performance marks a significant moment for both Netflix and the NFL, as it represents the streaming service’s first venture into live sports entertainment. The partnership between these entertainment giants signals a shifting landscape in how sports content is delivered to audiences, with streaming platforms increasingly competing with traditional broadcasters for major sporting events.
‘Cowboy Carter’, Beyoncé’s latest album, has already achieved platinum status and topped charts in multiple countries. The album’s country-influenced sound represents a bold new direction for the artist, who has consistently pushed musical boundaries throughout her career spanning over two decades.
