On Dec. 10, 2024, Kalamazoo, Michigan’s, Black Entrepreneur Training Academy (BETA) proudly celebrated the graduation of its fourth cohort, marking a significant milestone in the journey of aspiring Black entrepreneurs in the region. This free program, designed to equip participants with essential business skills and resources, has become a beacon of hope and opportunity for many.
What is BETA?
BETA is a collaborative initiative between Black Wall Street Kalamazoo and Sisters in Business, aimed at fostering entrepreneurship among Black individuals. The program spans five months and offers a comprehensive curriculum that includes expert-led workshops on various aspects of running a business. From financial planning to marketing strategies, participants gain invaluable insights that prepare them for the competitive marketplace.
Celebrating the graduates
The recent graduation ceremony was filled with joy and anticipation as graduates expressed their eagerness to apply their newfound knowledge. Lyonel LaGrone II, a 2024 graduate and co-founder of Sisters in Business, emphasized the program’s impact. LaGrone himself sought to enhance his non-emergency medical transportation company, Michigan Ambulatory Services, through the skills acquired in BETA.
Success stories from BETA
One inspiring success story comes from Doreen Gardner, the owner of Papa’s Brittle and a 2021 BETA graduate. Gardner leveraged the resources and mentorship provided by BETA to refine her peanut brittle recipe, ultimately winning the 2022 Catalyst University Makers’ Mart and securing the NAACP Powershift Grant. This prestigious award included mentorship from “Shark Tank’s” Daymond John, highlighting the program’s ability to connect participants with influential figures in the business world.
A comprehensive approach to entrepreneurship
BETA’s curriculum is designed to cover all facets of entrepreneurship, offering participants a “360-degree approach from conceptualization to realization.” Graduates learn how to establish an LLC, manage finances and develop effective marketing strategies. LaGrone praised the program for demystifying entrepreneurship and providing a realistic entry point for aspiring business owners.
Ongoing support and community building
The support from BETA extends beyond graduation. Program leaders continue to engage with graduates for a year after completion, ensuring they have access to resources and guidance as they navigate the challenges of entrepreneurship. A private Facebook group fosters a sense of community, allowing graduates to connect, share experiences and explore new opportunities together.
Creating equitability in business
Nicole Parker, co-founder of Sisters in Business, articulated the program’s mission to create equitability within the business landscape. She stated, per Black Enterprise, “If we can get into that (private) room and be a bridge, be a voice … that creates equitability.” This commitment to inclusivity and support is crucial in empowering Black entrepreneurs to thrive in their respective industries.
The graduation of the fourth cohort from Kalamazoo’s Black Entrepreneur Training Academy is a testament to the power of community and education in fostering entrepreneurship. As these graduates embark on their business journeys, they carry with them the knowledge, skills and support necessary to succeed. Programs like BETA are essential in leveling the playing field and ensuring that Black entrepreneurs have the tools they need to thrive in today’s competitive market.
