As we look back on 2024, it’s clear that this year was a transformative period for fashion, particularly within the Black community. Fashion was not just about clothing; it became a powerful tool for self-expression, cultural commentary and societal change. From the red carpets to the courtside, style was everywhere, and it was heavily influenced by Black celebrities, influencers and athletes who made bold statements through their fashion choices.
The WNBA: A fashion revolution
The WNBA took a giant leap in fashion this year. Players like Angel Reese, A’ja Wilson and Kysre Gondrezick turned the league’s tunnels into runways, showcasing their unique styles and setting new trends. The WNBA Draft felt more like a Hollywood event, with players donning luxurious outfits that rivaled any A-list gathering.
This newfound visibility has not only amplified the league’s profile but has also inspired young athletes and fashion enthusiasts to embrace a blend of sporty and chic styles. The WNBA is now a cultural phenomenon, merging sports and fashion in ways that resonate with fans and followers alike.
Zendaya’s tennis-core trend
Leave it to Zendaya to redefine athleisure with her Challengers promo tour. Partnering with stylist Law Roach, she introduced the world to the tennis-core trend, featuring turf-inspired outfits and tennis ball-accented accessories. This trend was not just a fleeting moment; it influenced fashion collections and social media trends, proving that Zendaya is a true trendsetter.
Beyoncé’s cowboy couture
2024 also saw the rise of Beyoncé’s cowboy couture, which took the fashion world by storm. Inspired by her album Act Two: Cowboy Carter, Beyoncé’s looks featured denim, cowboy boots, and statement accessories, all reimagined with a modern twist. Her collaboration with Levi’s further solidified this trend, emphasizing empowerment and challenging traditional fashion norms.
During her NFL Christmas Day performance, Beyoncé showcased stunning cowboy-inspired ensembles, bringing the trend full circle and reminding us that she is a cultural force.
Men’s fashion glow-up
2024 wasn’t just about women’s fashion; men’s style also had a significant glow-up. Colman Domingo and Daniel Julez Smith Jr. turned heads on the red carpet, showcasing bold fashion choices that challenged traditional menswear. Domingo’s dramatic capes and tailored suits proved that men’s fashion can be just as exciting and expressive as women’s.
Meanwhile, Julez Smith Jr. made waves in the modeling world, elevating the profile of Black male models and bringing a sense of fantasy to runway presentations.
The Paris Olympics: A return to preppy fashion
The 2024 Paris Olympics brought preppy athleisure back into the spotlight, with Black female athletes like Simone Biles and Jordan Chiles captivating audiences not just with their performances but also with their stylish outfits. Brands like Polo Ralph Lauren and Black designers such as Telfar contributed to this revival, blending traditional Americana with contemporary sportswear.
Kamala Harris: Redefining power dressing
Kamala Harris’ presidential campaign brought a fresh perspective to power dressing. Her signature style, featuring Converse shoes and vibrant suits, challenged traditional political attire and set a new standard for women in leadership. Harris’ fashion choices resonated with many, showcasing a blend of professionalism and personal expression.
The Ozempic effect on fashion
In 2024, the influence of weight-loss drugs like Ozempic reshaped red carpet fashion. Sheer fabrics and sleek silhouettes became the norm as celebrities embraced rapid physical transformations. This shift sparked conversations around body positivity and beauty standards, influencing how designers approached dressing their clients.
Looking ahead: What to expect in 2025
As we move into 2025, the connection between fashion and culture remains undeniable. With the WNBA continuing to redefine sporty chic and Black designers like Telfar Clemens and Sergio Hudson leading the charge, we can expect more bold and innovative styles. The industry is poised for growth, with a focus on size inclusivity and cultural diversity.
2025 promises to be another year of iconic fashion moments, and we’re ready to embrace them all.
