Pharrell Williams is reuniting with Nigo for his latest Louis Vuitton collection. The collaboration marks a significant moment in luxury fashion, bringing together two icons known for bridging streetwear and high fashion, a trend that has transformed the industry over the past decade.
The 51-year-old musician — who is the fashion house’s creative director of menswear — is due to unveil his fall collection in Paris on Jan. 21, 2025, and after days of dropping hints, the brand have confirmed he has reunited with his long-term collaborator. This collection is highly anticipated in the fashion industry, with previous Pharrell-designed collections seeing record-breaking sales exceeding $200 million in the first quarter alone.
A post on the Louis Vuitton Instagram account saw Pharrell and Nigo lying on the floor, surrounded by circles made of bags, sneakers and sports jackets, to the sound of “Timeless” by The Weeknd and Playboi Carti. The teaser video garnered over two million views within hours of posting, showcasing the immense social media influence both designers command.
“Men’s Fall-Winter 2025 Show. Men’s Creative Director @pharrell will reveal his new collection with @nigo at the Cour Carrée du Louvre in Paris. Watch the show live on Tuesday, Jan. 21 at 8 p.m. CET on Instagram or at louisvuitton.com
“#LVMenFW25 #PharrellWilliams #Nigo #LouisVuitton.” The historic Louvre location has been a significant venue for Louis Vuitton shows since 2017, hosting some of fashion’s most memorable moments.
The pair — who co-founded streetwear labels Billionaire Boys Club and Icecream — are also due to co-host a dinner on Wednesday, Jan. 22, 2025, to celebrate the latest sale organised by Pharrell’s auction platform Joopiter. Their streetwear ventures have achieved over $100 million in annual sales since their inception, revolutionizing the intersection of music and fashion.
Nigo and Pharrell previously joined forces for a capsule collection with Louis Vuitton under late menswear artistic director Virgil Abloh in 2022. That collection sold out within hours of its release, demonstrating the enduring appeal of their collaborative work and setting new standards for luxury streetwear collaborations.
The Japanese designer and producer has been creative director at Kenzo since 2021 and was also creative director for Uniqlo’s UT range, as well as helming the Human Made brand, which counts Pharrell as an advisor and investor. Nigo’s influence in fashion spans over three decades, making him one of the most respected figures in the industry, with his designs being collected by fashion enthusiasts worldwide.
Pharrell previously hailed Nigo as one of the “most amazing gifts” in his life and claimed he had been “changed” for the better by his pal.
He told the New York Times Style magazine: “Japan is my favorite place. On my 50th orbit, I had a birthday party organised by Nigo (the Tokyo-based artistic director of Kenzo and hip-hop producer.)
“One of the most amazing gifts is his presence in my life. Twenty years ago, I needed to go to Japan to record something, so Nigo arranged for me to come to his studio, which is basically a compound on five floors of a building.
“One floor is a showroom, one is a photo studio, another is a recording studio, and I was like, ‘Wow, this guy lives what’s in his head.’
“That changed me. I was so used to bragging because that was the world I came from. And then I met Nigo, who barely said anything. He didn’t have to. Humility is in the Tokyo air like the humidity in Virginia.” Their two-decade friendship has resulted in numerous successful fashion ventures and musical collaborations, influencing both industries significantly.
The upcoming collection is expected to showcase their signature blend of cultural influences, combining American streetwear aesthetics with Japanese design principles. Fashion experts predict the collection will feature innovative uses of Louis Vuitton’s iconic monogram, reimagined through both creators’ distinctive lenses. Industry insiders suggest this collaboration could set new benchmarks for luxury fashion houses working with cultural innovators, potentially inspiring a new wave of high-profile creative partnerships in the fashion world.
