After 1,540 days of anticipation, Atlanta-based rapper Playboi Carti has unleashed his third studio album MUSIC to eager fans worldwide. The 30-track collection arrived in the early hours of March 14, landing at approximately 7:30 a.m. EST following several frustrating delays that tested the patience of his dedicated following.
The Long Road to Release
Four and a half years separate MUSIC from Carti’s previous album, Whole Lotta Red, making this one of hip-hop’s most protracted and closely watched album rollouts in recent memory. The campaign featured cryptic Instagram posts, strategic billboard placements, and reports of unconventional recording sessions in Parisian caves, all contributing to the mystique surrounding the project. The extensive nature of this rollout amplified fan expectations to unprecedented levels.
Throughout 2024, Carti teased fans by dropping unreleased tracks on social media without making them available on streaming platforms. This unorthodox approach only intensified speculation about the album’s content and release date, creating a fever pitch of excitement within his fanbase.
Star-Studded Collaborations Define the Project
The album features 15 guest appearances across its 30 tracks, showcasing Carti’s extensive industry connections. High-profile collaborators include The Weeknd on the emotionally charged “RATHER LIE” and a particularly notable partnership with Kendrick Lamar, who appears on three tracks: “MOJO JOJO,” “BACKD00R,” and “GOOD CREDIT.”
Kendrick’s Standout Contributions
Lamar’s presence elevates the project considerably, with his verse on “GOOD CREDIT” generating significant buzz among listeners and critics alike. His energetic adlibs and contemporary references demonstrate his continued relevance in the rap landscape. While discussions emerged about Kendrick’s potential role as creative director for the album, the final product clearly reflects Carti’s artistic vision, enhanced by Lamar’s contributions.
Atlanta Heritage Representation
DJ Swamp Izzo emerges as a crucial element throughout MUSIC, providing both vocal support and cultural authenticity. His distinctive voice and adlibs have long been fixtures in Atlanta’s rap landscape, and Carti’s decision to feature him prominently demonstrates respect for the musical tradition that shaped his artistry. Tracks like “Radar” and “Walk” particularly highlight this Atlanta influence while pushing into new sonic territories.
Fan Favorites Make the Final Cut
Uncertainty loomed over whether tracks from Carti’s “2024 Music” teaser campaign would appear on the official release. Fans were relieved to discover that popular previews including “HBA,” “K POP,” and “EVIL J0RDAN” survived the final selection process. The Travis Scott collaboration “CRUSH” stands as another highlight, blending lavish production with emotional depth in a way that showcases the chemistry between these two distinctive artists.
Other notable contributors including Ty Dolla $ign, Young Thug, and British grime pioneer Skepta bring their unique perspectives to the project, creating a diverse listening experience that maintains cohesion despite its considerable length.
Personal Evolution and Artistic Growth
MUSIC reveals a more multidimensional Carti than previous releases, particularly in tracks exploring romantic themes. Songs like “RATHER LIE,” “FINE SHIT,” and “BACKD00R” offer glimpses of vulnerability that contrast with darker elements elsewhere on the album. This emotional range provides listeners with a more complete picture of the artist behind the carefully cultivated public persona.
Shifting From Underground to Mainstream
The album signals Carti’s potential pivot away from the underground scene he helped popularize. The notable absence of collaborations with emerging artists suggests a deliberate move toward broader commercial appeal. By incorporating elements ranging from soul-inspired production to club-ready anthems, MUSIC represents Carti’s artistic evolution while maintaining the distinctive qualities that attracted his core audience.
Legacy Building Moment
With this release, Playboi Carti strengthens his position in rap’s upper echelon while charting a path forward that balances innovation with accessibility. Following the album’s release, Carti asserted his status as the Travis Scott of Atlanta, demonstrating the confidence of an artist who recognizes his cultural significance and commercial potential.
As listeners continue processing this expansive project, it’s evident that MUSIC represents more than just a collection of songs—it’s a statement piece from an artist determined to transcend the boundaries of contemporary hip-hop while honoring the traditions that influenced his journey.
