Cardi B is teaming up with Revolve Group for her own beauty and apparel brands. The partnership represents a major milestone in the rapper’s expanding business empire, marking her first venture as an owner rather than collaborator.
The ‘WAP’ hitmaker has previously collaborated with the likes of Reebok, NYX Professional Make-up and Fashion Nova, but this will be her first owned venture and she has big plans. Her previous collaborations have demonstrated her powerful influence in consumer markets across both fashion and beauty sectors.
“People have been expecting both from me. My beauty line, people have been expecting that, like an album,” she told WWD. “When something is so expected, people want it to be the best, or, they want it to be the worst so they can be like, ‘Haha you don’t know about s*** b****!’ People expect the best from both fields. We have to come in strong.” The anticipation for Cardi’s beauty line has been building among fans and industry insiders alike.
Cardi thinks it is “very important” that her clothing is long-lasting and the sizes are “true” because she wants people to keep wearing the garments over and over again. This focus on quality aligns with current consumer trends showing increased demand for durable fashion items.
“I could shop every single day, but there’s always that one pair of jeans that I love. There’s that tank top that I love, and I don’t care how many stains are on it, I’m gonna wear it, because I just love it,” she said. “I want my brand to have that one piece that you buy, that you love, that it makes sense. If it’s a size small, it should be a true size small; if it’s a size large, it should be a true size large.” Her emphasis on consistent sizing addresses a common frustration among online shoppers.
“That is very important to me, because I don’t think about me, now, I think about me when I was 20 years old. I’m walking in Fordham [Plaza]; it’s six o’clock and I have a date at nine. ‘What is gonna fit me?’ I want something that fits me; it’s great, and it’s good quality. I could wash it and wash it and wash it, and it doesn’t get washed out.” The focus on durability reflects her personal experience and understanding of consumer needs.
Based on her previous collaborations, 32-year-old Cardi expects her products to sell out immediately, so she thinks her second collection will be more important than the first because that will prove it has staying power. Her strategic approach shows awareness of the challenges facing celebrity brands beyond initial launch excitement.
“We have a couple of samples, but when we get the whole [product range], that’s when we’re going to start learning our lessons. I’m the type of person that if I don’t like something, I get really angry. Here’s the thing, when I drop, everything is going to sell out the first week or day, but that’s not the good part,” she said. “The good part is when people come back. I want people to come back.” Her focus on customer retention demonstrates business acumen beyond her musical talents.
This venture with Revolve Group positions Cardi B among an elite group of celebrities who have transitioned from endorsers to owners in the beauty and fashion space. The partnership leverages both her star power and Revolve’s established e-commerce platform.
Revolve Group, known for its fashion apparel targeting millennial and Gen Z consumers, provides an ideal platform for Cardi’s vision. The company has previously collaborated with influencers and celebrities, but this partnership represents a more substantial business arrangement.
Industry insiders expect the development process for Cardi’s lines has been comprehensive, with extensive product testing to ensure quality meets her standards. The beauty line will likely reflect her bold personal style while addressing practical consumer needs.
The launch comes at a time when celebrity beauty and fashion brands face increasing competition in the marketplace. Cardi‘s emphasis on quality and authenticity appears strategically positioned to build lasting brand loyalty in a crowded field.
Fans are eagerly awaiting more details about product specifics, pricing, and launch dates, which are expected to be announced in the coming months. This venture represents a significant career evolution for the Grammy-winning artist as she expands her influence beyond music into entrepreneurship.
