Cardi B feels proud of her Whipshots success. The brand has become a notable player in the premium spirits market since its launch, establishing itself as a unique innovation in the alcoholic beverage industry.
The 32-year-old rap star joined forces with Starco Brands in 2021 to create Whipshots, a vodka-infused, vegan whipped cream, and Cardi feels proud of what she’s managed to achieve with the company. Starco Brands is known for developing innovative celebrity-backed beverage products that combine entertainment with premium quality ingredients. The partnership represents a strategic alignment between celebrity influence and beverage industry expertise.
“The best is when you see people actually consuming your product, and the worst is when you think that you’re not doing [enough], when you want to be further but you feel like you’re not. But it’s the beauty of it, so…” Cardi told People when asked to share the best and worst parts of being a CEO. The entrepreneurial journey has taught her valuable lessons about business leadership and brand development. Her honest assessment reveals the emotional investment she has in the brand’s success.
Cardi is a big fan of Whipshots herself. The product is made with natural flavors and has gained popularity across various demographics, appealing to both her existing fanbase and new consumers discovering the brand.
“I really like the lemon flavor with, like, creamy lemonade. It’s so good,” the rap star said. The lemon variant has become a customer favorite at bars and restaurants nationwide, often featured in creative cocktail recipes and summer drink menus.
Whipshots has recently launched a new chocolate flavor, and Cardi admits that it’s been a long time coming. The chocolate variant represents the brand’s commitment to expanding its flavor profile based on consumer demand and market research.
“We really started with like the three flavors and, you know, mocha, kind of reflects chocolate, but when you taste the chocolate and the mocha it’s a really big difference,” she shared. “We have launched different flavors. Everybody’s been requesting chocolate, so we’re here now. Sorry for the delay.” The distinction between mocha and chocolate flavors showcases the brand’s attention to unique taste profiles and commitment to quality differentiation.
Cardi also revealed how she plans to spend her time this summer. Her summer plans reflect both personal enjoyment and brand promotion opportunities, demonstrating how she integrates her business ventures into her lifestyle.
“I’m going to be shaking a–, drinking Whipshots. I’m gonna be outside, but I’m gonna be outside with a partner, so that’s what I’m gonna say,” said the “WAP” hitmaker, who is dating sports star Stefon Diggs. Her relationship with the professional athlete has garnered significant media attention in recent months, adding another dimension to her public persona.
Cardi is one of the best-selling artists in the world, but she previously claimed to have been happier before she found fame. The intersection of celebrity and business ownership presents unique challenges and rewards that many entrepreneurs don’t face.
The “Bodak Yellow” hitmaker doesn’t have any money worries these days, but she’s less happy than she used to be. Fame has brought financial security while creating new pressures and responsibilities that come with public scrutiny and business ownership.
“One positive thing is that, my family, whatever they want, they get. Everything that I want to buy, I can get. I don’t have to worry so much about my future,” Cardi — who has Kulture, 6, Wave, 3, and Blossom, 9 months, with former partner Offset — told CR Fashion Book magazine. “One negative thing is that, even though I’m happy, I feel like I was a little bit happier two or three years ago, when I had less money.” Her candid reflection on wealth and happiness resonates with many who have experienced rapid success and the complexities it brings.
