Let’s get one thing straight: Podcasting is not new, and it definitely isn’t going anywhere.
In a recent raw, unscripted breakdown, Darius, better known as “Twin” from ContentGA, makes it clear that podcasting isn’t some shiny new toy. “Podcast has been around since talk radio,” he says with authority. “We just changed the name of it.” For him, the legacy of on-air personalities like Frank Ski and Wanda is the blueprint. The only difference now? “All we really needed was a microphone and the internet.”
And while the tech has changed, the power of the voice remains the same. “Podcasts are healing the world,” he adds. “They’re not going anywhere, man.” The form may evolve, but the function, storytelling, therapy, community, is timeless.
Just start, even if it’s ratchet
One of the most liberating gems Darius drops is that you don’t need a studio, a producer, or even a fancy mic to get started. In fact, he insists you shouldn’t wait for those things.
“Start talking in front of your phone. Start recording yourself. The way you tell if it’s going to be good? One person likes it. That’s it. You need one person to like it.”
He scoffs at those who try to mimic Beyoncé’s rollout strategy without having a fraction of her fanbase. “You trying to compete with somebody who has a fan base is stupid.” Point blank. Start small. Stay real.
Monetization ain’t instant — and that’s OK
Darius doesn’t sugarcoat it: “If you ain’t okay with not making money the first year, then you shouldn’t be doing it for monetization.”
He compares the podcast journey to a long-term career investment. You don’t walk into a job and get promoted week one. You stay. You grow. You build. “Podcasting is a never-ending war,” he says. “You gotta fall in love with the process.”
That process? It’s ugly. It’s slow. It’s not for folks with microwave mentalities.
“If you’re looking at podcasting or any entertainment as a way to get out of your regular job, you crazy. Keep that job until this podcast is paying your mortgage.”
The big three: Why podcasters fail
Darius outlines three killers of content creators, and they all come from within:
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Inconsistency: You don’t need to drop weekly. Just be consistent. Even monthly uploads count—just don’t ghost your audience.
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Comparison: “You don’t have Drake money. Stop comparing.” Your journey is yours. Copycatting kills creativity.
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Refusing advice: Entertainment isn’t a recipe book. Success isn’t baked in. But listening to those who’ve stumbled and succeeded ahead of you? That’s a cheat code too many ignore.
Podcasting as strategy: Not just hype
For businesses, Darius views podcasting as an untapped marketing weapon. “Them pictures and s*** don’t work no more. Video is the main content.” He cites a gynecologist who gained 80 new clients off 200-500 views. Not viral. Just strategic.
For individuals chasing clout or community? Same game plan: “Just start it.” The platform will show you who’s funny, real, or full of it.
And stop trying to be a one-person production team. “Pay your shooters,” Darius advises. Burnout is real. Investing in professionals is what separates hobbyists from content entrepreneurs.
Twin’s gospel: Stay outside the boxes
Darius, repping ContentGA (@contentga / contentga.com), is building a lane that prioritizes purpose over perfection. He tells every creator to avoid the traps: inconsistency, comparison, and arrogance. Stay hungry. Stay consistent. And if you don’t know what you’re doing? Ask.
“You don’t need a million followers,” he reminds us. “You need a mic, a message, and the guts to press record.”
In a world obsessed with instant gratification, Twin reminds us that the real wins come slow, and that’s what makes them worth it.
