[jwplatform KvmO6vfY] Rapper-turned-singer Faheem “T-Pain” Najm became a solo artist a decade ago and along his journey to becoming a go-to producer for artists like Chris Brown,
[jwplatform 6FSh17tE] It’s been five years since MINI’s premier Super Bowl commercial and they’re back for round two this Super Bowl 50, Sunday, Feb. 7, 2016. This year, the automaker
Two top media sites for reaching millennial and multicultural audiences have partnered to offer expanded reach for brands trying to connect with these coveted consumers.
It’s more than a notion to convey how imperative branding is to many organizations. Branding is the promotion of a product or service that extends beyond the
This is the age of the small business owner. Many people know they want to own their own business, but a lot of entrepreneurs aren’t
If the most brilliant figures in advertising and marketing are the topic of conversation, few deserve to be mentioned more than Aaron Walton. The Massachusetts native
What is MillerCoors’ mission? Our mission is to build America’s best beer company and work with our constituency organizations to tell the story of our
As the year ends, Rome Madison shares more information about your professional brand. Rome Madison is an expert on personal and professional reinvention. Read more
Photo by Steed Media Service Keshia Walker is the president and owner of Insights Marketing & Promotions. Insights is an Atlanta-based company that boasts more than 19 years
Jolon Martin is a sales consultant for National Distributing Company Inc, a wholesale alcohol distributor. His combination of industry savvy and people skills make Martin uniquely qualified for
Kevin Williams is BMW Group’s head of multicultural marketing. He talked to rolling out about BMW’s marketing strategy for diverse consumers after a recent stop on the
The power of Black American consumers can no longer be ignored. During the 45th Congressional Black Caucus, Nielsen released the report Increasingly Affluent, Educated and Diverse:
The recent Nielsen report provides an untold look at African-American consumers, who are increasing in affluence, education, digital connectivity, and surprisingly, diversity by way of
Today, I reflected on an interview my then-singer-songwriter client, Crystal Nicole, did a few years ago with a mainstream romance website on why love songs
Macy’s offers the hip-hop generation “success in a bottle,” a shirt and an idea that superstardom is available and accessible through “The Workshop at Macy’s.” If
With African American mayors leading the city’s economic development, Atlanta has been viewed by the mainstream as a land where minorities can accomplish the American dream with less resistance than other cities.
Switching from one career path to a completely unrelated one may be challenging for some, but Baltimore-based marketing expert Sherri Goodall managed to make a
Drugs have always been synonymous with music. When it comes to rap, the drug dealer has often stood as a complex figure who is able
As the national director of Urban Promotions at Interscope, Johnson must figure out new ways to promote artists to consumers who believe music should be free.
Sprite’s has taken a few pointers from Coca-Cola. In their latest attempt to avoid being overshadowed by Diet Coke, the beverage company responsible for asking you
