Marketing and Branding

T-Pain’s driven by haters to succeed: #DefyLabels

[jwplatform KvmO6vfY] Rapper-turned-singer Faheem “T-Pain” Najm became a solo artist a decade ago and along his journey to becoming a go-to producer for artists like Chris Brown,

Atlanta boosts its international status and brand

Mercedes-Benz partners with the Atlanta Falcons Partnerships work to expand Atlanta’s brand beyond urban entertainment capital LaRonda Sutton, director of film and entertainment for the city of Atlanta,

20 lyrics from Sprite’s new cans

Sprite’s has taken a few pointers from Coca-Cola. In their latest attempt to avoid being overshadowed by Diet Coke, the beverage company responsible for asking you