Kanye West’s major deal with Adidas revealed
Kanye West’s dissatisfaction with Nike has been well-documented. The hip-hop star has blasted the athletic apparel giant over its marketing of his “Yeezy” sneakers and called out company CEO Mark Parker last week during West’s performance at Brooklyn’s Barclays Center. And according to reports, he’s already moved on–with a new $10 million deal with Nike’s biggest rival, Adidas.