ANA Multicultural Marketing and Diversity Conference 2012

MIAMI BEACH, Fla. — The 2012 Association of National Advertisers Multicultural Marketing and Diversity Conference 2012 at the Fountainebleau in famed South Beach brought media companies and corporations from around the country to develop ways to improve inclusion in the marketplace. Sponsored by the McCann Group, this year’s theme was “Create a Cultural Connection,” which […]

Cabletelevision Advertising Bureau’s Industry-First Initiative Provides Resources for Advertisers

The Cabletelevision Advertising Bureau, a leading trade organization for the cable industry, today announced the launch of reachingblackconsumers.com – a new resource providing advertisers and publishers with relevant data and insights on African American consumers. The website was recently unveiled during the annual Multicultural Marketing & Diversity Conference, presented by the Association of National Advertisers. Existing information on the nation’s […]

Marketers, Advertisers Share Favorite Social Media at ANA Multicultural Conference

 The saying that “people are just one phone call away” is as outdated as the VCR and Kim Kardashian’s acting career — or any career, for that matter. Today, folks are just one click away from one another via a plethora of pervasive platforms that has connected us in ways completely unfathomable just a decade-and-a-half […]

5 Top Marketers at ANA Conference Discuss Steve Jobs’ Apple Architecture

Steve Jobs was a technological revolutionary whose ingenuity with Apple held the American public spellbound because such sightings of cultural game-changers like him are so frustratingly infrequent. We witnessed how Bill Gates changed the game a generation ago when he executed on his vow to make computers available in every home in America. And now, […]

Pages: 1 2 3 4 5