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In today’s marketplace, effective brand management is key to growing and maintaining a successful business. But what is brand management, and why is it so important? Brand management is defined as the process of creating a relationship between a product or company and the emotional perceptions of the client in order to build loyalty. Effective…

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On Nove. 3-5, the Association of National Advertisers held its 2013 ANA Multicultural Marketing and Diversity Conference in Los Angeles. Influential leaders in the industry conferred to discuss the importance of appealing to a multicultural demographic. In marketing and advertising, they recognize the influence that multi-ethnic and cross-cultural consumers have on the growing market, which is…

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