Author Tru Pettigrew discusses the importance of being a loving Black father

Tru Pettigrew is an author, speaker, coach and diversity and inclusion advocate with 20 plus years of experience in youth, young adult and multicultural marketing. He is a charter member of the Cary Police “Building Bridges” initiative as well as the co-founder of “Barbershop Rap Sessions,” which is a community engagement platform that has been […]

Tru Pettigrew, CEO of Tru Access, connecting organizations with millennials

Please describe your leadership style as CEO. Inspiring and empowering. I believe the role of a leader is more of a position of responsibility than a position of authority. As a leader, it is my responsibility to see to it that the team reaches our collective goal. I also see it as my responsibility to […]

Marketing guru Tru Pettigrew highlights the skill sets necessary for future leaders

“DSM expertise (Digital, Social and Mobile), leadership, public speaking, team building and strong communication skills – written and oral are the skill sets that future leaders must possess,” according to Tru Pettigrew. Pettigrew is the founder and president of Tru Access, an organization that bridges the cultural and generational gaps between multicultural millennials and corporate brands and […]

Tru Pettigrew shares a heartfelt message about adoption and starting a family

Living in the South, I am no stranger to the hype, energy and excitement that surrounds homecoming celebrations. For many colleges and universities across the country, September to November is peak time for homecoming. Until about six months ago, my idea of a homecoming celebration was synonymous to that of the rest of the country […]