The Allen Iverson Effect

Allen Iverson is the reason NBA players follow hip-hop artists. He was the first player to embrace the culture and he created a direct connection between NBA and rap by recording rap songs and using rappers to promote his signature shoes.
But instead of Wu-Tang Clan, NBA players now follow the style of Kanye West.

A.R. Shaw

Documenting a culture one story at a time...

  • Titania

    This is exactly what we’ve been needing for decades (centuries?). No more stupid thug fashions. YOU KNOW WHAT I’M TALKING ABOUT. It’s a new millenium, folks. A new age. Stratifications will soon be a thing of the past – and thank you, NBA players and President Obama, for spearheading it.