Jay Z found a unique way to introduce his latest video, “Picasso Baby.” Filmed at the Pace Gallery in New York, Jay Z wanted the video to convey how hip-hop is a form of performance art.
The short film featured cameos by artists such as Lawrence Weiner, Jerry Saltz and Marina Abramovic. There were also appearances by Wale, Taraji P. Henson, Fab 5 Freddy, Michael K. Williams and Rosie Perez.
In the video, Jay Z enters an all-white room while dressed in all white. He serves as the exhibit and raps to patrons who dance, sing and connect with Jay Z’s art.
Watch the video below and see how Twitter responded.
