michelle murray – targeting consumers the right way
 |
|
photo by steed media service |
Brand Director, Alizé
When a group of dating prospects gathered at Negril Village recently for the Essence magazine Hurry Date event, the drink of choice was Alizé’s newest product, Alizé Rose. The company had Michelle Murray to thank for introducing the crowd to the blend of French vodka, lychees, strawberries and rose petals.
As Alizé’s brand director, Murray’s responsibilities include promoting all of their products to urban consumers. “Being at events like this is all about bringing the target consumer an event that fits their lifestyle, personal and emotional needs,” she explains.
Bringing together Alizé Rose and single Essence readers suits all those needs at once, Murray believes. “We know that as we age, it’s sometimes harder to meet people who are sophisticated and professional like the Essence readers and Alizé consumers are,” she says. “So we teamed up with Hurry Date to bring together some of our core consumers with New York City’s sexiest and finest professional single men. It’s a win/win.”
Other ways Murray helps spread the word about Alizé’s products is by engaging online consumers with promotions such as the recently launched “Alizé and Ice” sweepstakes. The contest gives consumers the chance to get blinged out. “We’re giving away $50,000 worth of diamonds. We’ll have a male grand prize winner, a female grand prize winner and 10 runners-up,” she says. “Alizé and ice is always a winning combination.” –ivory m. jones
To find out more about Alizé Rose or to enter the “Alizé on Ice” sweepstakes, visitwww.alize.com.
