M3G’s slogan alone ‘We put your business in the streets,’ is enough to pique your interest and whet your appetite to know more about what this company has to offer. M3G CEO Rodney Price enjoys the attention and says the whole point is to communicate his company’s unconventional approach to marketing. –roz edward
M3G has an interesting motto. How did you come up with it?
I paid for it. I knew whom I wanted to talk to (Fortune 100 brands) and I knew whom they were trying to reach. I paid someone to express that in a way that people would get what I was trying to do. So I told them, ‘Give me a tag line that makes what I’m doing clear to people.’
How is M3G’s advertising and marketing methodology different?
During my stint in corporate advertising, my clients were always trying to find nontraditional approaches to reach their audience. That’s our specialty, we deliver targeted messages to niche markets, in unique ways.
What are some examples of nontraditional marketing?
We use a variety of methods, like mobile billboards, street teams, text messaging, blue tooth, and grassroots efforts … things that are nontraditional, however, when used collectively, these mediums are becoming traditional.
What’s involved in establishing a successful mobile marketing firm?
Hard work, perseverance and integrity. My business is built on relationships, our ability to reach target audiences and deliver turnkey promotions. For over 10 years, M3G has been serving clients like Captain Morgan, Ford Motor Company, McDonald’s, Michigan State Lottery and Wal-mart, utilizing these business principles.
