Elisabeth Burks discovered that the key to achieving personal and financial freedom was to do business on her own terms. So after several years of working in publishing and entertainment, Burks created Royal Media Group in 2007. Her company is quickly becoming one of the leading marketing firms in the nation. Burks recently gave rolling out helpful tips for becoming a successful entrepreneur. –amir shaw
What are some of the things that you did before you opened your business?
I started out in magazine publishing with Nylon magazine. But I needed a bit more excitement so I began working in the field of artist management. I worked with artists such as John Legend and the Black Eyed Peas. I then worked at Sony in their marketing department.
Why did you decide to start a business?
I decided that I could do more if I started a business [of] my own. I stepped out and it worked out. My company [Royal Media Group] is a marketing and ad agency. I opened [it] in 2007. We specialize in entertainment lifestyle and consumer branding.
What advice do you give individuals who aspire to start a business during the recession?
You have to have passion for what you are doing. You will be required to do a lot more than what you thought. You have to give a lot more. That can mean staying up until 4 o’clock in the morning and being able to wake up at 8 o’clock in the morning. … You will never feel like you are working if you love what you are doing. Have a plan for action and stick with it.
