Garner has been the gatekeeper at some of the most fabulous fêtes around the city and has even taken her armory – guest lists and BlackBerrys – on the road with her to handle publicity for corporate, small business and political events in Tinselstown, the Big Apple and the Nation’s Capital: Los Angeles, New York and Washington, D.C., respectively. From Disney and MillerCoors to New York Fashion Week, the Garner Circle has managed it all.
An energetic, enthusiastic, Louboutin-rockin’ hustler, Garner offers a few words of wisdom for up-and-comers in the PR game who are ready to toss the first pitch. –yvette caslin
On Keeping Your Company Relevant…
- Definitely engage in social media. It is free and it has the ability to really strengthen your brand and give your brand an identity. You will need to have a strategy to operate in the world of Facebook and Twitter. You have to keep in mind your marketing focus because the [posts] continue to live on the web indefinitely.
- Always give back. I don’t think enough small businesses remember to do that enough. The Garner Circle does that a lot with shadow days and internships. I remember when I was in high school, there weren’t a lot of women that I could look up to in terms of entrepreneurship and I wanted to make sure that when I got to a certain place that I would be an ambassador.
- Monitor your online fingerprint. Your Google reputation must be positive and your website must have a presence. Keep track of both those things.
- Be imaginative, creative and always take it to the next level. Don’t get in a comfort zone because competition is thick. If you’re not reinventing yourself or creating something new, you can get left behind in the shuffle.
