Before partying, drug dealing and getting crunk became the content of choice for many of today’s southern rappers, artists such OutKast, UGK, Eightball & MJG, and Goodie Mob used spirituality and soul music to create the foundation for Southern hip-hop. Big KRIT captures the essence of that era with his new mixtape, Return of 4 Eva. The Mississippi native discusses his deal with Def Jam, his new mixtape and being regarded as one of the top newcomers in hip-hop. –amir shaw
Your buzz has increased since last summer. When did you realize that you could be successful in hip-hop?
Things kind of took off last year. Before 2010, I had to move back and forth from Atlanta to Mississippi. But Johnny Snipes reached out and said I could work with him for six months without any paperwork. He flew Creative Control down to Mississippi. We shot three videos and began to market the music. Bloggers and DJs gravitated towards what we were doing. Sha Money reached out and I signed with Def Jam.
Your sound is reminiscent of the great Southern hip-hop that was prevalent during the ’90s. Who were you inspired by the most?
I pay homage to artists who I was influence by such as OutKast, Goodie Mob, UGK, Scarface and Eightball & MJG. They were rapping about things that I could understand. Being from Mississippi, we didn’t have a sound of our own. Every southern state had that distinctive sound. Atlanta has become the southern hip-hop mecca. But it’s important for me to paint the picture of where I’m from and I hope people relate to it.
How have things changed since you were named to XXL‘s Freshmen List?
Being honored by XXL helped to expose me to a larger audience. It put me in a position for people to be aware of the projects that I have released before. It’s a blessing and it put me with others that I respect. It’s helped with the buzz and allowed people to see me. It was definitely amazing.
What will listeners learn about you when listening to your new mixtape, Return Of 4Eva?
They will learn that I put a lot into it on the production end. I want people to know that I’m just as serious about producing as I am about rapping. But the mixtape is extremely soulful and its been getting positive feedback so far.