Jay-Z Launches New Website

Jay-Z Launches New Website

Jay-Z quietly launched a new website this morning, Lifeandtimes.com. The site, which derives its name from Jay’s 1999 release, Vol. 3 Life and Times of S. Carter, covers lifestyle topics like music, culture, style art and design. The site even has a section called “Jay’s,” which appears to be a place for the multiplatinum rapper and mogul to post photos and brief thoughts — much like Tumblr, but tiled.

At press time, there was only one note under Jay’s section, a photo of the sun streaming through the clouds with the message, “Peace God.” The “About” section of the site has a powerful image of Jay at one of his performances and a single quote from SC himself, “I want to make the extraordinary, ordinary.”

The website makes its full launch today, closely following the recent release of Empire State of Mind, the rapper’s biography. –mckenzie harris


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