Burrell Communications, a full service marketing communications company, recently celebrated its 40th anniversary aboard the Spirit of Chicago Cruise.
Burrell Communications has a storied legacy for effectively tapping youth, young adults, urban populations and the general market.
Recently, Comcast, one of the nation’s largest video, high-speed Internet and phone providers for residential and business customers, announced a partnership with Burrell Communications to provide advertising and media services, not only to help Comcast reach African American consumers, but to also support Comcast’s digital and social media efforts.
“Black people are not dark-skinned white people.” That was the truth about race that pioneering ad man Tom Burrell brought to corporations that sought to engage the African American community.
Burrell Communications Group Inc. was founded in 1971 and has grown as a marketing communications juggernaut that produces print, television, digital and radio advertisements.
The cutting edge Chicago-based firm engaged the image concious young urban consumer so early in the game that the group invented the term, Yurban.
Over time, Burrell earned hundreds of millions of dollars for cutting edge advertising campaigns for Verizon, Sprite and Tide among others.
In 2004, Tom Burrell retired from the firm that carries his name. Today, Burrell Communicaitons Group focuses on the African American, urban population and general markets.
Burrell’s talent pool is as impressive as its legacy, with Fay Ferguson and McGhee Williams Osse as co-chief executive officers, Lewis Williams as chief creative officer, and Don Moore, president of Burrell Digital, a new digital division of Burrell Communications Group Inc., who hails from Google.
In its 40 years of operation, Burrell Communications has consistently delivered rich, memorable, and engaging advertising campaigns to its targeted audiences, and has helped to define the landscape of advertisement and branded promotions.