When major companies such as MTV, Fuse and Walt Disney need a captivating visual to enhance their marketing and programming strategies, one name at the top of their contact list is, Derek Jones. The San Francisco native’s talent and innovative style as a director and producer have led him to spearhead productions for major corporations and stars such as Usher and T.I. After years of laying a solid foundation, he is steadfastly becoming a formidable media force.
Rolling out spoke with Jones about why networking isn’t everything, the importance of creative control, his personal definition of success and more.
At what point did you decide to form your own company instead of remaining a freelancer?
When I didn’t have own company I ran my gigs through my friend’s companies and colleagues. For the most part, clients loved my work but I ran into a brick wall. I came up with ideas and locked in the clients but I was always facilitating it through other people’s companies, so I figured I should just start my own company.
Networking is a often viewed as one of the most important tools to advance one’s career. How effective has networking been for you?
I find that a lot of people jump into networking before they have a product or something to push. I do recommend networking but don’t focus only on that until you have something you can offer in your field. Networking is all about being prepared to display your credentials once you’re in front of the right person.
What factors, outside of money, help you determine which projects you take on?
I have to be able to have control or it has to be a project I am proud of and able to present to other clients. I’m not gonna do anything for a dollar amount if I don’t believe in it and if it can’t help promote my brand.
There are many ways to measure success. How do you define success in your profession?
For me, success is being recognized by my family and peers. I don’t do it for glamour. I do it for my family to be able to be proud. Hopefully, I inspire others to do better and shoot for what is looked at as unattainable goals.
