Sunni Hickman has successfully used a combination of street teams and social media to carry out her clients’ marketing objectives. The vice president of marketing and media for Creaxion, a full-service marketing agency specializing in advertising, public relations and events, “loves” what she does.
“It’s my responsibility to develop and execute the overall marketing strategy for our clients and help position our company to grow new business opportunities. Part of our marketing approach is to engage the right audience to deliver the correct message at the right time,” she shares.
Hickman has been with Creaxion for four years and has worked on campaigns for Cartoon Network, Atlanta Symphony Orchestra, Tavis Smiley’s “America I AM,” King Tut at the Atlanta Civic Center and the Georgia Aquarium’s Planet Shark: Predator or Prey and the High Museum of Art’s Picasso to Warhol: Fourteen Modern Masters exhibition.
For the past 10 years, Hickman has awakened every day with a smile on her face because she’s living her dream and still reaching for the stars.
“I started in street promotions while a student at Clark Atlanta University majoring in mass media arts. I am excited to have opportunities to continue to grow and learn while honing my craft,” beams the wife and mother of three.
On giving back …
Hickman helps her husband, Jamaal, who is a basketball coach with his basketball program, Hoop Avenue, which uses basketball to help young males sharpen their skills on and off the court. She also is a volunteer cheerleading coach at her college alma mater.
“I believe in each one teach one. I want to help the next person that is coming up in marketing,” she closes. –yvette caslin
