Skip to content

Beyoncé Criticized for Lightened Skin in Album Promo Ad

Beyoncé is no stranger to controversy when it comes to the much-maligned practice of skin lightening in advertisements. And now, Beyoncé finds herself in hot water — or rather hot bleach — again, due to new album promo ads that show the singer looking lighter than ever and nearly unrecognizable.

In the new images, which are being used to re-promote her latest album, 4, Beyoncé is seen laying seductively across a leopard print couch, honey-blonde hair pinned up in curls, wearing a black crocheted bodysuit that shows off her noticeably paler skin.

Born to an black father, Mathew Knowles, and a Creole mother with African, French and Irish ancestry, Tina Knowles, Beyoncé has always had fair skin, but in these new ads, the singer’s skin looks as though she’s lost a bit of melanin in photo editing, making her look nearly Caucasian.

Unfortunately, this isn’t the first time that Beyoncé and a few other stars have had their skin lightened for an ad or promotional image. Check out five other controversial skin-lightening scandals below. – nicholas robinson


Pages: 1 2 3 4 5 6


  1. Ao on January 18, 2012 at 12:00 pm

    I thought this is 2012. It’s like we took a time machine back into 1912. I guess the color issue is still with us.

    And what’s this stuff about Beyonce’s father being African American and mother being “Creole”. I come from a long and proud line of 7th Ward New Orleans “Creoles”. We are and have always been AFRICAN AMERICANS. Like all other African Americans, we rode in the back of the bus, couldn’t sit at lunch counters and we attended segregated (Black) schools. Further, like all African Americans we participated in the long struggle, which still continues, to make this country a more racially equitable place.

    I guess we are still a long way from Dr. King’s dream wherein “the content of their character is judged more than the color of their skin”. We obviously have a very long way to go.

    Finally, I won’t belabor it, but a comment must be made about the “sex kitten” female image. Again, is this some type throw back? Like Black folks have struggled, women have also struggled long to gain social equality. What message do we convey to our daughters with such an image? 

  2. Renee Gardner on January 18, 2012 at 5:59 pm

    we ignore it or get mad that she looks light (as if she edited the picture herself- puh) and then we go on a rant about how rappers aren’t allowed to change or be better people because of their past. smh. that’s negrodian. afraid to do better than we did 100 years ago no less yesterday.  

  3. nurse2012 on January 21, 2012 at 3:36 pm

    They ridin her coat tails triing to get a little bit of fame and fortune off her name… Hahaha!!! Shit is funny!

  4. Lola on April 23, 2012 at 1:24 pm