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Jenell Ross Thrives as President of Family-Owned Auto Dealerships

Tell us about the excitement of bringing on the Fiat into your automotive fold:

For the past 15 years, I’ve sustained the organization and maintained as well as wanting to grow the organization. So Fiat is our most recent acquisition that we acquired and starting to do business here in 2012. Fiat is a new brand coming back into the U.S. it’s always exciting to be involved in something that is new. We did the same thing with Hummer. So we were one of the Hummer dealers. So I know what it’s like to start with a new brand and market a new brand and just the excitement it brings. And that was an iconic brand as well. This is a little different situation from a size perspective. So with Fiat, we don’t have a vehicle in terms of that segment of size that we currently represent with our brands. So it’s a way of providing our customers a way to stay with the Bob Ross Auto Group if they are looking for something a little smaller. We call it the small big car. So we’re very happy to represent Fiat.

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