Rihanna’s New Vita Coco Ad Hits The Net

With model-like good looks and a enviable physique, it’s no wonder that Rihanna has continued to rack up a bevy of national ad campaigns. Her latest is for Vita Coco, the best-selling all-natural coconut water that released its newest ad campaign on June 4.

The campaign was shot by world-renowned photographer Terry Richardson and features the tagline “Viva Vita,” a message from the brand about having fun and celebrating life while living it to the fullest.

This is not the first time the singer has posed for the coconut water brand. Last year, Rihanna helped launch Vita Coco’s Tropical fruit flavor.

Check out Rih Rih’s latest Vita Coco ad below.

In addition appearing in the Vita Coco ads, Rihanna has been the face of a top cosmetics company, two women’s fragrances and high-end designer digs. Check out four popular Rihanna ads below.—danielle canada